The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-11-01
Interactive Product Video Quotes: Count Clips and Paths Separately
Buying an interactive product demo from a China production pa...
Video Production
2026-11-01
Shadows in Product Ads: Remove Them or Let the Product Feel Real?
Should product-ad shadows disappear? Learn how contact, direc...
Video Production
2026-11-01
The First Bite in Food Ads: How Can Taste Feel Believable?
How can a food ad make the first bite believable? Use chewing...
Video Production
2026-11-01
Workwear in Corporate Films: Make Every Role Feel Real
How should workwear appear in a corporate film? Use real task...
Video Production
2026-11-01
First Use in Product Ads: Should Talent Look New or Skilled?
Should talent in a product ad look like a first-time user or ...
Video Production
2026-11-01
Why Brand Voiceovers Should Not Push Every Line
Why does a forceful brand voiceover often sound less believab...
