The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-23
TikTok Shop LIVE Production Should Protect Margin Before Chasing GMV
TikTok Shop LIVE growth does not guarantee brand profit. The ...
Video Marketing
2026-10-22
TikTok Ads Need an Account Identity, Not Just Video Files
As TikTok phases out Custom Identity, brands need more than v...
Video Marketing
2026-10-22
LinkedIn CTV Is Not a Bigger LinkedIn Feed Ad
LinkedIn professional audiences can now be activated for U.S....
Video Marketing
2026-10-22
When People Tell the Algorithm What They Want, Creative Briefs Need Better Language
Meta now lets Facebook users shape Feed and Reels with natura...
Video Marketing
2026-10-22
Google Ads Channel Priority Changes the Creative Brief, Not Just the Media Plan
A practical framework for separating core, bounded-exploratio...
Video Marketing
2026-10-22
Amazon A+ Video Production: Give Every PDP Asset a Different Job
Amazon A+ video production should not repeat the image stack....
