WeChat
HOME/ Blog/ Video Marketing
The Journal · THE JOURNAL

Video Marketing

Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.

ALL Video Marketing Video Production AIGC Insights
AI Creative Systems Need Rules for What They Remember Video Marketing
2026-10-24

AI Creative Systems Need Rules for What They Remember

Separate ad-generation approval from permission to change bra...
Global Brand Ads: Why Home Layout Matters More Than Decor Video Marketing
2026-10-24

Global Brand Ads: Why Home Layout Matters More Than Decor

A practical five-action method for localizing home-product ad...
Product Video Budgets: Diagnose the Purchase Barrier First Video Marketing
2026-10-23

Product Video Budgets: Diagnose the Purchase Barrier First

Use ONCE’s five-field diagnosis to distinguish product, packa...
AI Video Production: Define the Creative Role Before Buying the Output Video Marketing
2026-10-23

AI Video Production: Define the Creative Role Before Buying the Output

AI familiarity is not campaign approval. Use ONCE’s creative-...
Household Product Ads: Who Uses It, and Who Gets the Benefit? Video Marketing
2026-10-23

Household Product Ads: Who Uses It, and Who Gets the Benefit?

How should household product ads distribute the operator, ben...
Vaseline Verified: Brands Need a Role, Not a Creator Voice Video Marketing
2026-10-23

Vaseline Verified: Brands Need a Role, Not a Creator Voice

A case study of how Vaseline Verified turned creator hacks in...
↑