The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-26
LinkedIn Creator Video Reporting: Keep Organic and Paid Results Distinct
Separate the post total from the paid campaign report. Define...
Video Marketing
2026-10-25
Monthly Product Video Services: Compare the Starting Point Before the Output
Compare filming and editing subscriptions from the materials ...
Video Marketing
2026-10-25
Email Video Production: Design the Handoff Before Play
Approve the inbox image, final destination and video opening ...
Video Marketing
2026-10-25
Product Comparison Videos: Explain the Trade-Off Before Recommending a Substitute
Brief comparison videos around the buyer’s reason to switch. ...
Video Marketing
2026-10-25
Dead Duo: When Brand Stories Change Product Behavior
A case analysis of how Duolingo linked a long-running mascot,...
Video Marketing
2026-10-25
Multi-Market Video Budgets: Who Funds the Shared Master?
Allocate shared production and market-specific additions befo...
