The Journal · THE JOURNAL
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Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-08-08
How to Get Clients to Confirm Narrative Direction During Rough Cut in Video Projects
Explores how to effectively confirm narrative direction durin...
Video Production
2026-08-08
How Post-Production Builds Editing Search Tags from Scripts
How to establish an editing search tag system from the script...
Video Production
2026-08-08
How to Manage Prop Borrowing and Returns for Commercial Videos
Addressing pain points in prop borrowing and returns for comm...
Video Production
2026-08-08
How to Prepare Backup Audio Plans for Interviews in Video Projects
Covers project initiation judgments, on-site execution standa...
Video Production
2026-08-08
How to Verify Locations and Power Before Shooting Commercial Videos
A practical guide to verifying locations and power in commerc...
Video Production
2026-08-08
How Generative Ads Produce Safe Crops for Multiple Platforms
Addressing multi-platform distribution needs for AIGC ad film...
