The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-10-28
3D Product Reviews: An Angle Alone Does Not Locate the Problem
A turntable comment at 90 degrees is not a part identifier. O...
Video Production
2026-10-28
Drawings in Corporate Films: Show Engineering Thought, Not a Staged Meeting
How can a corporate film make engineering thought visible wit...
Video Production
2026-10-28
The Home in Global Product Videos: Why One Living Room Cannot Fit Every Market
Why can a global product video not localize a living room by ...
Video Production
2026-10-28
Technical Experts on Camera: When Uncertainty Builds Trust
How can technical experts express uncertainty without weakeni...
Video Production
2026-10-28
Humor in Product Ads: Make the Joke Serve the Product
How can product ads make people laugh without sacrificing pro...
Video Production
2026-10-28
Video Footage Handoffs: Tell the Next Editor What Color Processing Is Already Baked In
Before commissioning a new grade for footage from a China-bas...
