The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-25
Lifecycle Video Copy: A Late Event Is Not “Just Now”
Separate event time, receipt time and current customer state ...
Video Marketing
2026-10-25
YouTube Sponsorship Planning: What Can Your Demo Add After a Rival’s?
Use ONCE’s Neighboring Sponsorship Sheet to decide whether to...
Video Marketing
2026-10-25
AI Advertising Brand Updates: Make New Guidelines Reach the Tool
A new website does not confirm that creative tools use new br...
Video Marketing
2026-10-25
Product Ad Humor: Make the Joke Prove the Product
Why do some funny product ads fail to build brand memory? Lea...
Video Marketing
2026-10-25
Ecommerce Video Relaunch: Recheck the Ad After Restocking
Use ONCE’s four-part Relaunch Receipt to check product, promi...
Video Marketing
2026-10-25
Visual Localization for Global Brands: What to Redesign
Learn how to adapt colors, relationships, product actions, an...
