On Thursday, your buyer moves part of a campaign to a new placement. On Friday, the edit team in China gets a message asking for a new export. Before anyone opens the timeline, compare the changed booking with the approved ad. The right response might be a new cut, a fresh approval on the same file, or no production work at all.
An imported plan is a record of the buy
In its October 9, 2026 launch notice, Guideline said its opt-in enterprise ingestion tool can create media plans from Excel or CSV files. It proposes field mappings, flags uncertain mappings and waits for a planner to confirm before saving. The first release creates new plans. That tells you what happens to the media data. It does not tell you whether a given creative can run in the booked placement.
Run the ONCE change check on the affected line
Keep the booking line ID and the exact approved asset revision together. In the change request, record the old and new values, delivery cutoff and person authorized to release the ad. Then assign one of three outcomes.
- Reuse: A spend adjustment leaves the placement, market, product, timing and usage limits intact. Keep the approved file and log the decision.
- Recheck: The booking changes but an existing version might fit. Preview it in the new placement and check rights, destination, offer and product details against the new conditions before release.
- Recut or remake: No cleared file meets the new requirement. Isolate the smallest real change: a new end card, different footage, or an additional shoot. Send that scope back for approval rather than asking for a generic revision.
Give the local buyer a fallback before the cutoff
Imagine an office accessories brand moving an ad for a desk lamp into a retailer’s video placement. A crop may already exist, but the US retailer sells the lamp without the clamp shown in the original bundle. Ask the sourcing team to verify what ships, and have the market owner check the destination page. If existing footage accurately shows the retailer’s product, recut it; if the clamp is essential to every usable shot, plan a pickup or use a different cleared ad. If the review cannot finish by the deadline, the buyer needs an approved substitute placement or a revised start date.
Ask your production partner for separate rates for approval checks, editorial changes and pickups. A useful dry run is to select one planned booking and change its placement, date and bundle one at a time. If no one can identify which export to open, fix the asset mapping first. For the underlying handoff, see ONCE’s guide to managing asset versions and feedback.
