The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-10-27
AI Video Production Budgets: Where Did the Saved Time Go?
Faster production can reduce spending, free team time or fund...
2026-10-27
Creator Marketing for Older Audiences: Check the Audience Behind the Average
Generational trust averages do not describe every platform us...
2026-10-27
AI Video Pricing: What Should Human Involvement Buy?
Separate content improvement, delivery responsibility and pro...
2026-10-27
Livestream Product Videos: Make Every Entry Point Clear
Design livestream product videos that remain clear from any e...
2026-10-27
AI Advertising Concepts: Count Story Choices, Not Just Visual Treatments
Compare the product role, visible action and audience takeawa...
2026-10-27
UGC Library Procurement: Test Recovery Before You Commit
Test whether media, product identity and usage records can be...