The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-04
Ten Creators, One Upload: How Brands Should Buy a YouTube Collaboration
A YouTube video can name up to ten collaborators, but platfor...
Video Marketing
2026-10-04
A Smart+ Winner Is Not Yet a Creative Test Result
Separate automated creative rankings from controlled comparis...
Video Marketing
2026-10-04
A Brand Aesthetic Is a Rule for Change, Not a Template
Google, Channel 4, and Spotify show how recognition survives ...
Video Marketing
2026-10-04
Metaphor Is Not a Puzzle: How Ads Make Meaning Travel
Guinness Surfer and Nike Shanghai show how source images, tra...
Video Marketing
2026-10-04
Realistic Does Not Mean Credible: What Should Ads Make Us Believe?
Volvo Epic Split and Apple Welcome Home show how literal clai...
Video Marketing
2026-10-04
“Be More Natural” Is Not Direction: How Performance Sets Distance
Old Spice and AirPods Bounce show how gaze, physical weight a...
