The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-05
Amazon Products Can Now Be Tagged on YouTube. What Should Brands Actually Buy?
A six-field operating manifest for brands buying creator vide...
Video Marketing
2026-10-05
Remembering the Video but Forgetting the Brand: A Three-Step Memory Loop
Research 04 separates content recognition, brand recall and s...
Video Marketing
2026-10-05
Shorter Checkout, Less Visibility: Which Shopify Products Belong in Meta Direct Checkout?
A SKU-level framework for deciding when to use Meta direct ch...
Video Marketing
2026-10-05
When the Story Ends, Where Is the Reason to Buy? Three Bridges for Short-Form Video Persuasion
Research 03 separates story liking, product understanding and...
Video Marketing
2026-10-05
Before You Test ChatGPT Sponsored Agents, Price the Conversation—not Just the Media
A five-gate pilot framework and total conversation cost model...
Video Marketing
2026-10-05
High Retention, Low Understanding: Three Gates of Attention
Retention is not product understanding. This research separat...
