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Video Marketing

Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.

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How Much Credit Did One Video Take? Counterfactual Mismatch in Short-Form Measurement Video Marketing
2026-10-05

How Much Credit Did One Video Take? Counterfactual Mismatch in Short-Form Measurement

Short-form measurement fails when a metric from one layer ans...
After the Scroll: How Short Video Leaves Searchable Buying Cues Video Marketing
2026-10-05

After the Scroll: How Short Video Leaves Searchable Buying Cues

Short video often influences decisions beyond the feed. This ...
One Dashboard, Five Channels: Stop Buying Product Content Platform by Platform Video Marketing
2026-10-05

One Dashboard, Five Channels: Stop Buying Product Content Platform by Platform

Amazon is connecting Seller Central to eBay, Shopify, TikTok ...
Recommended Is Not Forwarded: Sharing as a Relational Choice Video Marketing
2026-10-05

Recommended Is Not Forwarded: Sharing as a Relational Choice

Research on why sharing is a relational choice, using recipie...
A Sponsor Segment No Longer Has to Live Forever. How Should Brands Buy Replaceable Creator Inventory? Video Marketing
2026-10-05

A Sponsor Segment No Longer Has to Live Forever. How Should Brands Buy Replaceable Creator Inventory?

YouTube is piloting replaceable sponsor segments. Use this si...
Looking Authentic Is Not Enough: Four Tests for Creator Trust Video Marketing
2026-10-05

Looking Authentic Is Not Enough: Four Tests for Creator Trust

Research 05 separates creator trust from a UGC look and propo...
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