The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-07
Do Not Fill Every Amazon Store Page With One Video
Stop repeating one video across an Amazon Brand Store. Assign...
Video Marketing
2026-10-07
Amazon Is Building Ads From Your Product Page. Buy Components, Not Finished Banners
Amazon REC dynamically assembles ads from product and creativ...
Video Marketing
2026-10-07
Meta Can Optimize for New Customers. Can Your Data Tell Who Is New?
Meta’s Customer Lifecycle Strategy makes acquisition intent e...
Video Marketing
2026-10-07
The Ad Made a Promise. Does the Product Page Continue It?
Use a claim handoff card to connect a DTC video ad with the f...
Video Marketing
2026-10-07
TikTok Search Ads Now Pair Creative Automatically. Build for Intent, Not Keywords
TikTok can score every creative-keyword pair but does not exp...
Video Marketing
2026-10-07
TikTok Ad Network Creative Needs a Distribution-Ready Asset Packet
Review a TikTok Ad Network asset delivery with placement-spec...
