The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-11-04
Localizing Creator Reviews With AI: Preserve the Opinion, Not Just the Words
AI translation can make a creator review smoother while chang...
2026-11-04
Gesture Design for Global Product Ads: Pointing, Counting, and Control
How should global product ads localize pointing, counting, to...
2026-11-04
Multi-Brand Promo Videos: Share the Story, Check Each Shopping Promise
A shared shopping theme does not establish a shared bundle, o...
2026-11-04
Voice-Control Product Ads: Does One Command Prove Natural Language?
Before a product ad promises effortless natural-language cont...
2026-11-04
Product Ad Handovers: How a Simple Pass Can Show Trust
Learn how gaze, grip, release timing and product orientation ...
2026-11-04
Product Ad Performance: Show First Use Naturally
Learn how gaze, small adjustments, product feedback and rehea...