The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-07-22
Don’t Represent Noise Cancellation with an Empty Silent Room
Use the Serena Hear+Hi case to distinguish the sound source, ...
Video Marketing
2026-07-22
Planning Cross-border E-commerce Video in Shenzhen by Product Page, Paid Media and Retention Content
Split shots across product-page explanation, paid creative te...
Video Marketing
2026-07-22
Don’t Make One E-bike Speak for Every Road Condition
Separate urban commuting from light unpaved use so footage, c...
Video Marketing
2026-07-22
Don’t Turn “Airline Carry-on Ready” into an Absolute Claim
Explain airline carriage conditions through Wh labeling, carr...
Video Marketing
2026-07-21
Planning Xiaohongshu Video Production in Shenzhen Around Search and Product Discovery
Define the search and discovery task first, then plan product...
Video Marketing
2026-07-21
Before Character Animation Begins, Define How the Assets Can Be Reused
Put copyright scope, source-file delivery and multi-platform ...