WeChat
HOME/ Blog/ Video Marketing
The Journal · THE JOURNAL

Video Marketing

Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.

ALL Video Marketing Video Production AIGC Insights
Bolt-On, Channel or Core? Choose a Creator Content Operating Model Video Marketing
2026-10-22

Bolt-On, Channel or Core? Choose a Creator Content Operating Model

Use workload, governance, rights and measurement—not ambition...
Turn Rejected Ad Ideas Into Creative Learning Video Marketing
2026-10-22

Turn Rejected Ad Ideas Into Creative Learning

Learn what to preserve from a rejected ad concept, what must ...
When Attribution, Incrementality and MMM Disagree: Design Video Tests for the Decision Video Marketing
2026-10-22

When Attribution, Incrementality and MMM Disagree: Design Video Tests for the Decision

When attribution, lift tests and MMM disagree, use ONCE’s Dec...
Salesforce’s Proposed Braze Deal Is a Content Signal: Build for Customer Events, Not Only Campaign Dates Video Marketing
2026-10-22

Salesforce’s Proposed Braze Deal Is a Content Signal: Build for Customer Events, Not Only Campaign Dates

Salesforce’s proposed Braze acquisition highlights real-time ...
Meta Ads Super Burst Turns Product Launch Video Into a Timed System Video Marketing
2026-10-22

Meta Ads Super Burst Turns Product Launch Video Into a Timed System

Meta Ads Super Burst creates a three-to-24-hour reach window....
Global Video Localization Without Cultural Stereotypes Video Marketing
2026-10-22

Global Video Localization Without Cultural Stereotypes

How should global brands localize video without reducing a ma...
↑