The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-27
Apple Accessibility Ads: Let Features Enter Real Life
A close reading of Apple's 2025 Designed for Every Student fi...
Video Marketing
2026-10-27
Fixed Video Intros: Brand Asset or Swipe Signal
Learn when a fixed video intro builds recognition, when it de...
Video Marketing
2026-10-26
Brand Lift Results Are Inconclusive. Should You Reshoot the Ad?
Separate insufficient data from no detected lift before buyin...
Video Marketing
2026-10-26
Video Podcast Distribution: Approve Each Route, Not Just the Upload
A finished episode is not a completed launch. ONCE explains h...
Video Marketing
2026-10-26
Weather-Triggered DOOH: Commission the Rules Behind the Film
Commission a condition script before sunny and rainy variants...
Video Marketing
2026-10-26
B2B Expert Videos: Build a Recognizable Brand Voice
Learn how to turn an internal technical expert into a recurri...
