Your team has approved a product film from its China supplier. The same delivery folder contains a prelaunch package design and an actor’s unused takes. The media buyer needs the approved ad, but the catalog team and an automated creative tool may need different inputs. Write the handover so those teams can see what they may actually use.
A paused rollout does not clear individual assets
The UK Competition and Markets Authority’s October 30, 2026 announcement says Meta announced on October 28 that it was pausing the proposed rollout pending industry consultation, after an earlier delay to November 20. The CMA opened an investigation and said it had made no finding of a breach. The practical question for a brand is still asset specific: which use is approved under the applicable terms, account workflow and agreements?
Give the supplier an ONCE release list
Start with the approved exports. If your brand sells a portable projector, give the media buyer the finished retail shot and mark the account, market and dates. Put the retailer’s catalog feed on the list separately. Next, mark inputs for automated variants as pending until the owner checks the proposed processing and the underlying permissions. An approved standard crop can keep the launch moving while the team reviews a background replacement.
Keep prototype footage, working files and unused performances in the restricted production folder. Supply review exports as needed. The separation helps prevent accidental handoffs; it does not change platform terms or take back a source image already on a public product page. List public URLs alongside the approved files so the web and ad teams can reconcile them.
Test one export before accepting the full package
Ask your media buyer to pick one file and find its approval, destination, expiry and replacement without calling the editor. Then ask the producer to check whether a restricted source appears in any public export or URL. Price the base delivery and additional automated variants separately. When a placement or tool changes, reopen only the relevant decisions and record who approved the new use. For a related production workflow, see ONCE’s guide to reviewing creative when a media plan changes.
