The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-28
YouTube Shopping Auto-Tags: Verify the Product Behind the Link
An automated product match is a starting point for review. Us...
Video Marketing
2026-10-28
Ecommerce Video Return Promises: Match the Creative to the Purchase Route
A shared product film can outlive a retailer's returns arrang...
Video Marketing
2026-10-28
Creator Membership Partnerships: Design the Invitation and the Brand Handoff
A creator’s membership relationship is not a sponsor’s contac...
Video Marketing
2026-10-28
Digital Scent Brand Experiences: Buy the Physical Delivery Alongside the Content
Remote scent research connects digital commands with physical...
Video Marketing
2026-10-27
AI Video Production Budgets: Where Did the Saved Time Go?
Faster production can reduce spending, free team time or fund...
Video Marketing
2026-10-27
Creator Marketing for Older Audiences: Check the Audience Behind the Average
Generational trust averages do not describe every platform us...
