The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-05
Seeing a Product Move Is Not Proof: What Should a Demo Reveal?
A product demo should reduce one purchase uncertainty through...
Video Marketing
2026-10-05
Stop Buying Dashboards: Contract Advertising Measurement Around Decisions
IAB’s proposed measurement-services contract signals a procur...
Video Marketing
2026-10-05
A 9:16 File Is Not a Placement Strategy: Buy Vertical Video by Viewing Environment
Google’s unified vertical-video buying changes the procuremen...
Video Marketing
2026-10-05
A Selling Point Is Not a Brief: Turning Claims into Filmable Proof
A creative brief should connect one audience judgment, a defe...
Video Marketing
2026-10-05
Hundreds of Creator Videos Are Not a System Until Search Demand Has Somewhere to Land
A practical ONCE Buzz-to-Search Capture Map for linking creat...
Video Marketing
2026-10-05
Why the Same Person Needs Different Ads in Different Contexts
The same person needs different evidence while scrolling, com...
