Review a cross-border UGC delivery as a set of specific assets and permissions. Receiving a video file does not establish paid-media rights, access to the creator's account or permission to use every music track and person appearing in it. Match the intended use to the actual agreement and the final edit.
Record what each permission covers
For every delivered clip, identify the creator, agreement, permitted media, territories, usage period and editing rights. Record whether the brand may run paid advertisements, make derivatives or use the creator's name and likeness. Keep the agreed terms with the asset rather than relying on a message that is difficult to find later.
Review music, stock material and other contributors separately. Ask who supplied them and what licence covers the proposed destination. Where the rights are unclear, obtain a suitable clearance or replace the element before publishing; ownership of the exported file alone does not answer the question.
Check disclosure in the version that will run
The FTC's US influencer guidance calls for clear disclosure of a material relationship when it is not otherwise apparent. Review the placement and wording in the final video and associated post. A label that is visible only in an editor, hidden by interface controls or absent from a cutdown has not survived delivery.
Confirm the applicable requirements for the actual market with the campaign's responsible reviewer. Platform disclosure tools can be part of the delivery check, but their availability is not a substitute for reviewing the advertisement itself.
Specify raw footage before the shoot
Agree which original clips, alternate takes, audio files and editable elements are included. Mark any material excluded from reuse. Check that filenames connect a raw take to its approved export and that the brand can locate the clean shot needed for a later edit.
Delivery questions
Does raw-footage delivery include unrestricted reuse?
No. The delivery list and usage agreement answer different questions. Review both.
Does a creator's approval cover music?
Do not assume so. Identify the licence and the uses it actually permits.
Should cutdowns be reviewed again?
Yes. Confirm that the disclosure, permissions and product meaning still fit the edited version.
For production support, see ecommerce video production, or send ONCE the intended uses and deliverable list. Have the responsible legal or rights reviewer resolve contract questions for the relevant jurisdictions.
