The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
Using TikTok Shop Creator Videos in Spark Ads: Authorization, Video Codes and Rights Review
Keep a Spark Ads record that joins the exact creator post, Ti...
Video Production
2026-07-29
Should Shopify Product Video Be Uploaded Locally or Embedded from YouTube or Vimeo?
Compare native upload, YouTube and Vimeo with a three-option ...
Video Production
2026-07-29
Getting Amazon Sponsored Products Feature Videos Approved
Prepare Amazon Sponsored Products feature videos by matching ...
Video Production
2026-07-29
How to Review Cross-border UGC Deliverables: Ad Disclosure, Creator Consent and Raw Footage
Review UGC with a per-asset rights record, clear advertising ...
Video Production
2026-07-29
Delivering Creator Content for Meta Partnership Ads: Account Access, Post Codes and Usage Rights
Coordinate account permissions, post codes and content rights...
Video Production
2026-07-29
Brand Films, Product Videos and TVCs Are Not Interchangeable: Decide What to Shoot First
A communication-task matrix and budget-priority model clarify...
