The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
How to Film Executive Interviews: Replace the Script with a Question Tree
Use an executive question tree and editable-answer cards inst...
Video Production
2026-07-29
A Commercial PPM Is Not Just a Concept Review: 12 Decisions to Freeze Before the Shoot
A 12-point PPM freeze sheet and change-cost heat map define t...
Video Production
2026-07-29
Synthetic-content Disclosure for AI Ads: A YouTube, Meta and TikTok Checklist
Compare YouTube, Meta and TikTok requirements in a single dis...
Video Production
2026-07-29
A Crowdfunding Video Opening Is Not a Brand Film: Four Questions to Answer in the First 30 Seconds
A four-question opening map and an information-density budget...
Video Production
2026-07-29
Why TikTok Shop Videos Fail Review: Claims, Before-and-after Comparisons and Landing-page Consistency
Check product claims with a video-to-product-page consistency...
Video Production
2026-07-29
Keeping Shopify Hero Video from Slowing LCP: Posters, Preload and Mobile Performance Budgets
Use a hero-video performance budget and a visual-impact-versu...
