The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-07-29
Amazon Product Video Approved but Not Showing? Check ASINs, Media Slots and Global Marketplaces
Use a display-path fault tree and an evidence-screenshot chec...
Video Production
2026-07-29
Reviewing Performance Claims in Cross-border Product Videos
Connect every performance claim to test evidence and the exac...
2026-07-29
3D Product Animation or Live Action? Decide with Evidence, Budget and Asset Reuse
Choose 3D, live action or a hybrid by comparing real-world ev...
2026-07-28
When Motion-control Robotics Are Worth It for Product Advertising
Evaluate repeatability, path complexity, version reuse and ba...
2026-07-28
Put YouTube’s ABCD Principles in the Production Brief, Not the Edit
Turn YouTube’s ABCD principles into shot, sound, caption, ver...
Video Production
2026-07-28
Filming an Unstable Kickstarter Prototype Without Misleading Backers
Use stability levels, failure-retention rules, four-cell shot...