The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-28
Demonstrating Medical-device Features Without Crossing Evidence or Compliance Boundaries
Apply three script gates, a claim–evidence–shot matrix and an...
Video Production
2026-07-28
What Masters and Source Files Should a Brand Receive at the End of a Video Project?
A four-layer delivery tree, version matrix, manifest, rights ...
Video Production
2026-07-28
Designing Remote Monitoring and Review When International Clients Cannot Attend a China Shoot
Plan live monitoring, post-shoot review, time-zone handoffs, ...
Video Production
2026-07-28
Writing Revision Rounds and Acceptance Criteria into a Video-production Contract
Define baselines, feedback, change requests and acceptance se...
Video Production
2026-07-28
Talent and Music Licensing for Commercials: Territory, Term, Media and Version Checklist
A five-dimensional checklist for territory, term, media, vers...
Video Production
2026-07-27
How to Make a 90-second Product-launch Opening Film
Plan a 90-second opening around an attention hook, product re...
