The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
Transcribing Speech Is Not Enough: Accessibility Checks for Social-video Captions and Audio
A caption fact-check card and dual-channel comprehension test...
Video Production
2026-07-29
How to Produce a Brand-refresh Launch Video: Turn Logo, Type, Color and Motion into Storyboards
Translate a refreshed logo, typography and color system into ...
Video Production
2026-07-29
How to Shoot an Employer-brand Recruitment Video: Stories, Real Roles and Consent Boundaries
Build an employer-brand film from real job stories, voluntary...
Video Production
2026-07-29
Don’t Start a TVC by Choosing 60 Seconds: Plan 30-, 15-, 6-second and Vertical Cuts from the Media Buy
Work backward from the media plan with a media-to-shot matrix...
Video Production
2026-07-29
How to Review Character, Product and Shot Continuity in AI Ads
Review AI advertising continuity against approved character a...
Video Production
2026-07-29
How to Turn One Crowdfunding Hero Film into Teasers, Campaign-page Video, Updates and Stretch-goal Clips
Plan crowdfunding teasers, the campaign film, updates and str...
