The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
AI Ads Must Not Alter the Product: Verify Packaging Text, Structure and Functional Actions
AI-generated ads need a product-truth reference pack and shot...
Video Production
2026-07-29
How to Discuss Delivery Dates and Risk in Crowdfunding Videos
Use a commitment-strength ladder and a three-way check across...
Video Production
2026-07-29
Why Good Creative Is Not Running in TikTok Shop GMV Max: A Source and Authorization Checklist
Diagnose missing GMV Max delivery with a creative-eligibility...
Video Production
2026-07-29
Planning Video for Shopify Products with Multiple Colors and Models
Plan around Shopify variant-media limits before production. A...
Video Production
2026-07-29
How to Review Amazon Product Videos After Automatic Cross-marketplace Sharing
Use a marketplace–language–ASIN map and a non-shareable-signa...
Video Production
2026-07-29
Accessible Product Videos for EU E-commerce: A Subtitle, Transcript and Player Checklist
Plan accessible EU e-commerce video with an audio-visual info...
