The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-30
Choosing a Studio for Product Video: Floor Space, Height, Power and Access
Studio selection cannot be based on floor area and total powe...
Video Production
2026-07-29
How to Film Liquids, Powders and Microstructures: A Macro and High-speed Test Workflow
For liquids, powders and microstructures, use a three-stage t...
Video Production
2026-07-29
Don’t Chase Trends Alone: Turn Search Terms and Comment Questions into Testable Short-video Scripts
Convert platform searches and recurring comment questions int...
Video Production
2026-07-29
Make Brand Videos Instantly Recognizable: Turn Color, Composition, Motion and Sound into Review Rules
Define recognizable brand video through an asset-priority tab...
Video Production
2026-07-29
One Corporate Video Cannot Persuade Everyone: Build Three B2B Sales Cuts for Buyers, Engineers and Executives
Map the buying committee’s evidence needs and reorder the sam...
Video Production
2026-07-29
The Costliest Shoot-day Risk Is Not Rain: Plan for Weather, Talent, Locations and Product Samples
A commercial shoot risk plan should cover weather, talent, lo...
