The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-10-31
Buying Video Archive Storage? Price the Return to Editing
Separate storage capacity from editing readiness. Use an ONCE...
Video Production
2026-10-31
Ensemble Brand Films: How Many Characters Share One Idea
How can multiple characters form one brand world instead of a...
Video Production
2026-10-31
A Growing Brand Video Library Should Not Load Like a Playlist
Scope a video library around initial view, browsing and playb...
Video Production
2026-10-31
How B2B Corporate Videos Make Invisible Capabilities Visible
How can B2B companies make system coordination, judgement, an...
Video Production
2026-10-31
Humor in Global Product Ads: What Must Be Rewritten
Why do jokes fail when product ads cross markets? Learn what ...
Video Production
2026-10-31
Audio Ad Delivery: Can Your Broadcast Mix Go Straight to Spotify?
Separate reusable audio assets from delivery masters. Use ONC...
