WeChat
HOME/ Blog/ Video Marketing
The Journal · THE JOURNAL

Video Marketing

Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.

ALL Video Marketing Video Production AIGC Insights
Scenery Is Not Product Proof: Know When an Outdoor Brand Film Should Pause Video Marketing
2026-07-19

Scenery Is Not Product Proof: Know When an Outdoor Brand Film Should Pause

Using the AUKEY 42mm binocular case, separate brand atmospher...
Travel Is Not Just a Backdrop: When a Connectivity Service Should Appear Video Marketing
2026-07-19

Travel Is Not Just a Backdrop: When a Connectivity Service Should Appear

Begin with an arrival, contact or navigation task that makes ...
Don’t Shoot an App Video as a Screen Recording: Start with the User’s Decision Video Marketing
2026-07-18

Don’t Shoot an App Video as a Screen Recording: Start with the User’s Decision

Show the need or decision first, then let the interface compl...
Don’t Use the R&D Center as Background: Show Who Makes the Decisions Video Marketing
2026-07-18

Don’t Use the R&D Center as Background: Show Who Makes the Decisions

For international B2B buyers, show who evaluates what, at whi...
A New-energy Equipment Corporate Film Needs a Visible Verification Chain Video Marketing
2026-07-18

A New-energy Equipment Corporate Film Needs a Visible Verification Chain

Arrange human checks, machine operation, process handoffs and...
Sound Is Invisible, So Show the Wearing Experience First Video Marketing
2026-07-18

Sound Is Invisible, So Show the Wearing Experience First

Show the wearer’s state, movement and context before replacin...
↑