SKYWORTH Wallpaper TV × Yang Kaiwen: Sound, Space and Art

ONCE produced this project and delivered the video presented in this case.

This artistic Wallpaper TVC begins with a music creator in solitude: standing in a spacious, sparsely filled room and holding a xiao, the figure first allows breath, movement and surroundings to establish a rhythm. Rather than rushing to explain the product, the film places sound, architecture and screen imagery on the same narrative line, creating an audiovisual lifestyle advertisement with an artistic sensibility.

Let the performance become the first narrative clue

The opening calligraphic title, portrait of the artist and close-up of the xiao first place the music creator at the center of the frame. Fingers, playing and pauses are filmed in intimate detail, so sound becomes more than background—it becomes the action connecting the figure with the space. From a director’s perspective, this treatment compresses the musician’s identity, emotion and brand character into a set of concise close-ups, ensuring that the artist is not reduced to a mere on-screen presence.

Turn the inspirational space into a visual structure

The middle section shifts to glass blocks, window light and interior lines. The figure walks and pauses within the space, while screen edges alternate with architectural surfaces. Voice-over lines such as “This is my inspirational space” place everyday surroundings alongside the creative state; the focus of premium product cinematography is not on piling up specifications, but on using materials, reflections and negative space to show how the Wallpaper TV enters the context of home art.

Let screen imagery respond to memories of the piano

The film then cuts to green natural imagery on the television, an extreme close-up of the screen edge, and piano keys alongside hand movements. Here, sound is translated into color, light and rhythm. The screen is no longer an isolated product display, but a visual instrument between music and life. This shot structure also leaves a range of separable details for a television product film: the screen, space, hands and the artist’s working state can each stand alone as individual segments.

From artist collaboration to a brand communication version

The ending returns to the brand sign-off, bringing “sound” and “art” together within a single communication proposition. If taken into production, the main film can be further adapted into shorter cuts, vertical versions and stills, allowing the music, home environment and screen aesthetics to maintain a consistent character across different media. More TVC advertising film cases, brand advertising film production solutions, video production guides and new-product content for global markets can be explored for further reference.