SKYWORTH Wallpaper TV × Zeng Yixin: Paintings as Windows into Change

ONCE produced this project and delivered the video presented in this case.

This wallpaper TV art TVC expresses “A Window Through Painting, Embracing Ever-Changing Views” through visible relationships between paintings, people, and space. A black background first supports the title, followed by colorful frames appearing suspended in a gallery. The artist moves and observes between the images, while the television screen brings the works from the wall back into everyday space. The film focuses less on telling a complex story than on establishing a visual path from creation to presentation.

Entering the World of Painting Through a Title on Black

The opening establishes the tone of an art film through a low-lit space and a calligraphic title. Rather than immediately explaining the product, the person enters the scene as a viewer. The camera gradually reveals paintings in pink, green, blue, and black tones. The spatial relationships between frames, depth of field, and directions of movement make the space feel like a gallery that can be walked through. For the director, establishing a way of looking before introducing the product is the key to this painting-led narrative advertisement.

Letting Colorful Works Carry the Narrative Rhythm

The middle section makes extensive use of close-ups of the works: plants, animals, figures, and geometric decorations are cut into continuous blocks of color. The images sometimes sweep past quickly and sometimes pause on a complete composition. The artist’s gestures of reaching out, turning, and moving closer to the image connect “creation” with “viewing.” Here, premium product cinematography focuses on frame edges, blank wall space, and layers of color, rather than treating the works as mere backgrounds.

Bringing the Exhibition into Everyday Living Space Through the Screen

The television then appears against a clean wall, with the person watching in front of the screen and the work in the image corresponding to the physical frame. The camera captures the screen edge, wooden frame, and light across the wall, emphasizing the wallpaper TV’s visual identity as a display interface. This gives the television product video the tone of a lifestyle-aesthetics brand film: the product remains connected to the space without taking away the artwork’s central position.

Breaking Co-Created Content into Sustainable Versions

The film closes with the person’s back, a complete image, and the brand sign-off, transforming painting from “a work being viewed” into an art story that can enter everyday life. In promotional production, the main film can be extended into artwork close-ups, artist interview excerpts, vertical cutdowns, and still posters, allowing screen-based art visual advertising to maintain the same color system across the website, launch events, and social media. For more brand advertising film case studies, commercial advertising film production services, video production guides and global launch content for further reference.