XPENG Stylist Commercial | A Fashion-Led Service Story

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TV Commercials Automotive XPENG
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CLIENT · Client
XPENG
INDUSTRY · Industry
Automotive
CATEGORY · Category
TV Commercials
YEAR · Year
2026

Case overview · OVERVIEW

ONCE VISUAL links cafe styling, outfit changes and a couple’s interactions with an XPENG vehicle in a playful commercial built around a stylist character.

A stylist character brings fashion comedy into this XPENG commercial. Cafe interactions and changes of outfit establish the tone before the story moves towards the vehicle and the relationship between its characters. ONCE VISUAL handled the planning, filming and production.

Introduce the service through a recognisable character

Styling choices and reactions create a light, conversational opening. Clothing provides a visual way to show the character's attention to detail, while the cafe setting gives the exchange an everyday point of reference.

The vehicle enters after that relationship has been established. Moving from personal styling into the car extends the same idea of attention and experience across two different environments.

Carry the comic tone into the automotive setting

Performance, wardrobe and editing keep the transition connected. The film gives the car a place within a small human story, using character behaviour to guide attention instead of interrupting the scene with an unrelated product display.

Explore our automotive and mobility video guide and the BYD T5 commercial for other ways to connect vehicles with people and specific situations.

Planning a related film? Share your brief with ONCE VISUAL to discuss the story, production requirements and delivery formats.

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