Ping An of China: Corporate Video on FinTech and Smart Services

ONCE produced this project and delivered the video presented in this case.

This FinTech corporate film places the company’s image within ordinary people’s journeys through life: city nightscapes, a nursery, rural roads, school groups, healthcare spaces and digital platforms appear in sequence. Rather than simply listing business divisions, the film uses the relationship between “entering the company and entering everyday life” to place finance, health, mobility and urban services within one brand narrative, creating a visual work that combines corporate branding with an expression of social responsibility.

Opening the Corporate Narrative Through Personal Life

The opening scenes of cities, families and daily life first establish an intimate scale, with a baby cot, interior spaces and interactions between people appearing before the FinTech information. This directorial approach keeps the corporate film from beginning with abstract slogans, instead grounding “service” in visible scenes from everyday life. The camera then cuts to roads, bridges and people in motion, naturally extending individual experience into a broader social space.

Connecting Finance and Healthcare Scenes

The middle section juxtaposes city nightscapes, family life, rural roads and healthcare-related imagery through split screens and spatial transitions, while data lines on screen connect the different scenes. The voice-over mentions insurance, finance and healthcare services; the visuals support these themes through online platforms, offline service points and healthcare professionals at work. The text describes only the film’s business narrative and makes no additional inferences about healthcare outcomes, financial returns or user results.

Visualizing the Service Network Through Technology Graphics

The latter half introduces mobile interfaces, digital platforms, aerial views of cities and coordinated crowds, with information graphics continually placing individuals, industries and cities within the same network. The visual focus of a premium corporate film lies in “connection”: technology is not turned into flashy animation, but used to make interfaces, roads, hospitals, classrooms and homes respond to one another through the edit. As a result, the smart-services brand film gains an extensible visual motif.

Concluding the Communications Journey with Professionalism and Everyday Life

The ending returns to the city skyline and the brand message “Professionalism makes life simpler,” bringing together the preceding images of family, mobility, health and platforms. For versioned communications, the film could be adapted into FinTech, healthcare services, urban governance and social responsibility versions for websites, business development, exhibitions and international introductions. More Corporate Brand Video Cases, Corporate Film Production Solutions, Video Production Guides and Content for New Products Going Global can be consulted for further reference.