Meituan-Dianping Brand Film | Everyday City Connections

This Meituan-Dianping brand film follows the connections between customers, merchants and service providers. Restaurants, delivery, travel, hotels and leisure activities create a broad picture of everyday urban life. ONCE VISUAL handled the planning, filming and production.

Link a platform's services through people

A meal, a trip and time with friends each provide a recognisable scene. Moving between these activities helps the viewer understand the platform through what people do, while merchant and delivery scenes give the service side a visible presence.

Changes of setting keep the film moving without abandoning its human focus. Individual encounters become the connective thread across the different locations and service categories.

Give a broad service story a clear visual structure

The production balances breadth with continuity: each location introduces another use, while faces, gestures and interactions make the overall story easy to follow. This is a portfolio record of the campaign shown in the film; its historical service presentation is described in that context.

For comparable projects, see our approach to explaining platform and B2B services and the Ping An corporate film, which also connects multiple services through concrete situations.

Planning a related film? Share your brief with ONCE VISUAL to discuss the story, production requirements and delivery formats.