Realme×Bad Guy: Hardcore Martial Arts in the Snow Unboxing

This co-branded phone unboxing video places the product in a snowstorm-swept mountain forest: distant shots first establish ice, snow, mountains, and open space, followed by martial arts characters, the packaging box, phone details, and the limited-edition end frame. Rather than presenting the co-branding information as a standalone poster, the film gives the snow, costumes, movements, and product packaging a shared martial arts context, creating a phone e-commerce advertisement that combines the texture of live-action production with an IP atmosphere.

Opening a martial arts product film in a snowstorm-swept mountain forest

The opening establishes the setting with distant views of the mountain forest and snow-covered ground, while the cool-toned sky and white landscape first draw viewers into a world of snow and wind. Characters then enter the frame, with their costumes, movements, and handheld props transforming the setting from a natural landscape into a narrative stage. For a martial arts-themed product film, establishing the world before revealing the product gives a co-branded phone unboxing video a more complete point of entry for viewers.

Letting martial arts characters carry the co-branding memory

The martial arts characters in the middle section are not merely decorative; costume patterns, weapon movements, and positioning in the snow together reinforce the IP atmosphere. The packaging box is placed between the characters and the environment, allowing the product to belong both to a real-world shoot and to the story unfolding in the snow. The focus of a live-action product video is not to recite every specification, but to let the characters, packaging, and phone exterior complete the co-branding recognition within the same scene.

Completing the product reveal with unboxing close-ups

As the camera moves closer to the packaging and phone, the exterior, graphics on the box, and hand movements become the primary information. The mountain forest, characters, and costumes from earlier are compressed into visual backgrounds surrounding the product, and the image shifts from story back to e-commerce product presentation. This treatment allows the creative unboxing short film to retain brand storytelling while providing the clear focal point required on a product detail page; the body text makes no additional inference about the phone's performance or user experience.

Preserving an overseas version for co-branded content

The next stage can develop a master film, vertical cutdowns, and social media teasers around “snowy mountain wide shot—martial arts character reveal—packaging and movement—limited-edition close.” The horizontal version can preserve the proportions of the mountain forest and characters, the vertical version can emphasize costumes, packaging, and hand close-ups, while the short version can cut directly from the movement in the snow to the limited-edition lettering. Consistent color and IP visuals allow the phone e-commerce advertisement to continue serving new-product launches, product detail pages, and overseas social media.

More related cases can be found in E-commerce Product Video Cases, Video Production Guides, Brand TVC Cases and Cross-Border E-commerce Product Video Production.