The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
2026-07-27
Copyright and Generation-provenance Records to Require Before Buying AI Video
Verify input assets, people, music, model generation, platfor...
2026-07-27
Turn One Annual Brand Shoot into a Sustainable Video Asset System
Use an annual asset map, shared-evidence matrix, refresh trig...
Video Production
2026-07-27
Filming a B2B Export Factory: Turn Capacity, Quality and Lead Time into Procurement Evidence
A five-column evidence matrix, four on-site tasks and layered...
2026-07-27
How Brands Should Evaluate a Commercial Director’s Treatment
Score problem understanding, product evidence, execution assu...
2026-07-24
AIGC, Live Action or Hybrid? Choose the Production Method by Evidence Risk
Compare claims, evidence, rights, versions and acceptance ris...
Video Production
2026-07-24
Planning Amazon Product-video Assets for Product Pages, Ads and Feature Films in One Shoot
Map buyer questions, proof actions, platform versions and acc...