The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
Don’t Start a TVC by Choosing 60 Seconds: Plan 30-, 15-, 6-second and Vertical Cuts from the Media Buy
Work backward from the media plan with a media-to-shot matrix...
Video Production
2026-07-29
How to Review Character, Product and Shot Continuity in AI Ads
A shot-by-shot continuity ledger and defect-grading system he...
Video Production
2026-07-29
How to Turn One Crowdfunding Hero Film into Teasers, Campaign-page Video, Updates and Stretch-goal Clips
Map each crowdfunding stage to a specific video task and shar...
Video Production
2026-07-29
Using TikTok Shop Creator Videos in Spark Ads: Authorization, Video Codes and Rights Review
A Spark Ads authorization register and content-rights matrix ...
Video Production
2026-07-29
Should Shopify Product Video Be Uploaded Locally or Embedded from YouTube or Vimeo?
Compare native upload, YouTube and Vimeo with a three-option ...
Video Production
2026-07-29
Getting Amazon Sponsored Products Feature Videos Approved
Use a feature-to-shot consistency table and a five-feature pr...
