The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-29
Planning Video for Shopify Products with Multiple Colors and Models
Plan around Shopify variant-media limits before production. A...
Video Production
2026-07-29
How to Review Amazon Product Videos After Automatic Cross-marketplace Sharing
Use a marketplace–language–ASIN map and a non-shareable-signa...
Video Production
2026-07-29
Accessible Product Videos for EU E-commerce: A Subtitle, Transcript and Player Checklist
Plan accessible EU e-commerce video with an audio-visual info...
Video Production
2026-07-29
Transcribing Speech Is Not Enough: Accessibility Checks for Social-video Captions and Audio
A caption fact-check card and dual-channel comprehension test...
Video Production
2026-07-29
How to Produce a Brand-refresh Launch Video: Turn Logo, Type, Color and Motion into Storyboards
Translate a refreshed logo, typography and color system into ...
Video Production
2026-07-29
How to Shoot an Employer-brand Recruitment Video: Stories, Real Roles and Consent Boundaries
Use an employee-story selection matrix and a two-stage partic...
