The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-06
From Shoot to Delivery: Key Brand Approvals for HDR Commercials
HDR commercial production requires integrated planning across...
Video Production
2026-08-06
Can Legacy SDR Product Footage Be Directly Upgraded to HDR? Check These Five Risks First
Before upgrading legacy SDR product footage to HDR, check fiv...
Video Production
2026-08-06
How Do Live Action, Miniatures, CGI, and LED Screens Share the Workload? A Hybrid Production Approach for Commercials
How should a commercial allocate live action, miniatures, CGI...
Video Production
2026-08-06
What should the DP and brand align on before a virtual production shoot?
Before a virtual production shoot, the DP and brand must alig...
Video Production
2026-08-06
How to Shoot Metal, Glass, and Highly Reflective Products? Choosing Between Live Action, CGI, and Hybrid Production
Highly reflective products capture light sources and surround...
Video Production
2026-08-06
Virtual Production vs. Green Screen: Four Key Factors for Brand Commercials
LED virtual production and green screens each suit specific s...
