Xiaohongshu New Year Shorts | Small Moments of Comedy

Familiar family situations become short comic stories in this Xiaohongshu New Year campaign. A sleepy child and his mother, a haircut and an older generation's fishing scene provide distinct points of entry. ONCE VISUAL handled the planning, filming and production.

Find the joke within a familiar interaction

Each situation can be recognised quickly, leaving room for the characters' responses to drive the humour. A phone interaction brings the campaign into the action, connecting the platform with what is happening on screen.

Changes in performance and timing distinguish the episodes. Wider views establish the situation, while reactions and details carry the payoff, keeping the message compact enough for a short-form collection.

Keep several episodes within one seasonal campaign

The production holds the pieces together through their festive context and accessible comic tone. The campaign's cash-offer imagery is part of the historical film, while the enduring focus of this case is how everyday behaviour creates a clear advertising setup.

See our short-form video service and social media film portfolio for other ways to organise a campaign around a series of concise, character-led situations.

Planning a related film? Share your brief with ONCE VISUAL to discuss the story, production requirements and delivery formats.