Yuexiu Xingyue TOD Film | Everyday Life in Playful Layers

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TV Commercials Real Estate Yuexiu Xingyue TOD
Case notes Contact ONCE
CLIENT · Client
Yuexiu Xingyue TOD
INDUSTRY · Industry
Real Estate
CATEGORY · Category
TV Commercials
YEAR · Year
2026

Case overview · OVERVIEW

ONCE VISUAL uses food, drinks, model-building and travel objects in a playful layered film for Yuexiu Xingyue TOD, presenting an imagined everyday lifestyle.

Food, drinks, a hamster's home, model-building and a suitcase appear in this playful Yuexiu Xingyue TOD film. Layered compositions turn familiar objects into an imagined picture of daily life. ONCE VISUAL handled the planning, filming and production.

Build a lifestyle through objects and small scenes

The film moves between moments of eating, playing and preparing to travel. Each object introduces a different activity, allowing the story to suggest variety without depending on a conventional tour of a property.

Split layers and carefully arranged compositions create transitions between these situations. Scale and position become part of the visual play, with objects and people sharing the frame in deliberately constructed relationships.

Make the visual transitions carry the idea

Planning, filming and finishing work together to keep the layered scenes legible. The production focuses on the rhythm of everyday possibilities and the continuity between distinct images. Each change of scale or setting introduces another part of the lifestyle imagined by the film.

Explore campaign content production and the TVC case guide for related ways to build an advertising idea through scene design and transitions.

Planning a related film? Share your brief with ONCE VISUAL to discuss the story, production requirements and delivery formats.

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