Wallpaper TV Is a Lifestyle - Househusband

← BACK TO CASES
Social Media Videos Consumer Electronics 壁纸电视是一种生活方式-家庭煮夫
Case notes Contact ONCE
CLIENT · Client
壁纸电视是一种生活方式-家庭煮夫
INDUSTRY · Industry
Consumer Electronics
CATEGORY · Category
Social Media Videos
YEAR · Year
2025

Case overview · OVERVIEW

A television lifestyle advertisement follows food preparation, cooking, screen viewing and family companionship, showing how a home product becomes part of connected everyday life across the kitchen and living room.

This television lifestyle advertisement begins with preparations in the kitchen: a person in an apron handles ingredients, while fruit, tableware and cookware establish a family atmosphere before the scene shifts to the television screen in the living room. The film grounds the idea that “researching technology makes life better” in concrete acts of cooking, viewing and companionship, rather than leaving it as an abstract slogan. The transition between kitchen and living room also places the product within one continuous stretch of everyday time.

Opening the Life Narrative with Kitchen Actions

The kitchen is the most natural opening for this film. The person prepares ingredients, cooks and tidies up at the counter, while red cookware, green fruit and the light-coloured space create a bright family palette. For high-end home product photography, these actions can reveal both materials and space, while bringing the brand expression into everyday life from the very first shot.

Making the Screen Part of the Home

When the camera moves into the living room, the television is no longer simply a product mounted on the wall. Together with the lighting, bookshelf, audio equipment and decorative objects, it forms a complete interior scene. The screen content, people’s activities and interior furnishings respond to one another, giving the product presence through its relationship with the space. This approach suits television product advertising and home lifestyle content.

Connecting Kitchen and Living Room Through the Rhythm of Companionship

The editing does not simply place cooking and television viewing side by side. Instead, it gives both spaces a shared everyday rhythm: the kitchen contains preparation and waiting, while the living room contains viewing and lingering, turning the family’s life into a continuous stretch of time. Strawberry cake, dinner and screen content become recognisable details of daily life, making the emotional expression more specific.

Leaving Versioning Options for Family Scenes

From a directing and marketing perspective, the footage can be divided into four types of short cuts: “kitchen preparation, food details, living-room screen and family companionship”. Different platforms can adjust the opening and duration, but retaining the spatial path from kitchen to living room keeps the brand narrative from being fragmented. For more related content, see social media short-video cases, social media video content services, video production guides and TVC advertising film cases.

Talk to us about your television lifestyle advertising project
PLAN WITH ONCE

Social media and short-form video production

Plan creative, filming and platform versions for social content in one brief. Review the production options and relevant short-form work.

Share the product, platforms, audiences, posting or ad schedule, number of clips and versions, talent needs and deadline.

↑