The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-08-07
How to Combine Live-Action and CGI in Brand Promotional Videos: Visual Choices for Complex Products
This article is aimed at brands and production teams, providi...
2026-08-07
How to review corporate promo videos in post-production: From master to subtitle version acceptance
Providing brand owners with a systematic review method from m...
2026-08-07
How to Plan Multi-Version Delivery for Promo Videos: One Production for Website, Exhibition, and Social Media
This article is aimed at brands and production teams, detaili...
2026-08-07
How to Write Corporate Promo Video Narration: Letting Information and Visuals Support Each Other
This article addresses common issues in corporate promo video...
2026-08-07
How to Shoot a Tech Company Promo Video: Explaining Complex Products Through the Lens
A complete video production guide for tech brands from projec...
2026-08-07
How to Shoot a Manufacturing Promotional Video: How to Turn the Production Site into an Understandable Story
This article is aimed at manufacturing brands and production ...