The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Shoot a B2B Corporate Promo Video with a Technical Feel Without Putting the Audience to Sleep
This article is aimed at B2B brands and production teams, exp...
Video Production
2026-08-07
What to prepare before shooting a promotional video: interview outlines, scene schedules, and copyright checklists
Addressing the core pain points of brands and production team...
Video Production
2026-08-07
How to Break Down a Promo Video Budget: Allocating Scenes, Actors, Lighting, and Post-Production
Help brands break down promo video production budgets before ...
Video Production
2026-08-07
Corporate Promo Video Director Communication Checklist: From Brief to Storyboard
A director communication checklist for brands, from brief to ...
Video Production
2026-08-07
Brand Story Film Production: How to Simultaneously Achieve Authentic Characters and Business Objectives
This article is intended for marketing directors and producti...
Video Production
2026-08-07
How Investment Promotion Videos Clearly Explain Product and Partnership Value
This article addresses the core pain points in investment pro...
