The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to arrange the first three seconds of TikTok short video ad shooting
This article provides a complete execution guide from script ...
Video Production
2026-08-07
How overseas brand commercials retain brand identity while adapting to local communication
This article is aimed at brands and production teams preparin...
Video Production
2026-08-07
How to plan the main film and short cuts for overseas marketing videos
This article is aimed at brands and production teams preparin...
Video Production
2026-08-07
How to make brand overseas videos: From Chinese selling points to overseas audience understanding
This article focuses on brand overseas video production, deep...
Video Production
2026-08-07
What AIGC Product Videos Can Do: The Boundary Between Live-Action Anchors and Generative Extensions
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
How to Deliver E-commerce Product Video Source Files for Easy Future Updates
This article details the standard process for delivering e-co...
