The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to A/B Test Product Video Assets: Define Variables Before Editing Versions
This article guides brands and production teams on how to sci...
Video Production
2026-08-07
How to Plan Subtitles and Multilingual Versions for Cross-Border E-Commerce Videos
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
How to Break Down an E-commerce Video Production Budget: Product Quantity and Version Quantity Must Be Calculated Separately
This article addresses the core pain point of how cross-borde...
Video Production
2026-08-07
How to shoot beauty product videos to capture texture, color, and usage steps
This article is aimed at marketing managers and production te...
Video Production
2026-08-07
How Home Product Videos Use Lifestyle Shots to Establish a Sense of Scale
This article is aimed at marketing directors and production t...
Video Production
2026-08-07
How to Highlight Functional Differences in 3C Product Videos
This article is for marketing directors and production teams ...