The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-28
Writing Revision Rounds and Acceptance Criteria into a Video-production Contract
Define baselines, feedback, change requests and acceptance se...
Video Production
2026-07-28
Talent and Music Licensing for Commercials: Territory, Term, Media and Version Checklist
A five-dimensional checklist for territory, term, media, vers...
Video Production
2026-07-27
How to Make a 90-second Product-launch Opening Film
Plan a 90-second opening around an attention hook, product re...
Video Production
2026-07-27
Filming a B2B Export Factory: Turn Capacity, Quality and Lead Time into Procurement Evidence
A five-column evidence matrix, four on-site tasks and layered...
Video Production
2026-07-27
How Brands Should Evaluate a Commercial Director’s Treatment
Score problem understanding, product evidence, execution assu...
Video Production
2026-07-24
Planning Amazon Product-video Assets for Product Pages, Ads and Feature Films in One Shoot
Map buyer questions, proof actions, platform versions and acc...
