The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-07-28
When Motion-control Robotics Are Worth It for Product Advertising
Evaluate repeatability, path complexity, version reuse and ba...
2026-07-28
Put YouTube’s ABCD Principles in the Production Brief, Not the Edit
Turn YouTube’s ABCD principles into shot, sound, caption, ver...
Video Production
2026-07-28
Filming an Unstable Kickstarter Prototype Without Misleading Backers
Use stability levels, failure-retention rules, four-cell shot...
Video Production
2026-07-28
Demonstrating Medical-device Features Without Crossing Evidence or Compliance Boundaries
Apply three script gates, a claim–evidence–shot matrix and an...
2026-07-28
What Masters and Source Files Should a Brand Receive at the End of a Video Project?
A four-layer delivery tree, version matrix, manifest, rights ...
Video Production
2026-07-28
Designing Remote Monitoring and Review When International Clients Cannot Attend a China Shoot
Plan live monitoring, post-shoot review, time-zone handoffs, ...