The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Divide Labor in Live-Action and CGI Hybrid Production for TVC Commercials
Aimed at marketing directors and production teams preparing f...
Video Production
2026-08-07
The Relationship Between Actors and Products in TVC Commercials: How to Keep the Product from Being Overshadowed by the Performance
This article is aimed at brands and production teams, providi...
Video Production
2026-08-07
How to Shoot TVC Product Close-Ups: Material, Lighting, and Camera Movement
This article targets marketing directors and production teams...
Video Production
2026-08-07
How to Control the Pacing of Brand Commercials: The First Three Seconds and Memory Points
This article is aimed at brands and production teams, providi...
Video Production
2026-08-07
How to Review TVC Scripts and Storyboards to Avoid Discovering Missing Selling Points Only After the Final Cut
This article is aimed at brand owners and marketing directors...
Video Production
2026-08-07
How to Estimate a TVC Commercial Budget: Four Cost Categories for Creative Production and Post-Production
This article aims to help marketing directors and brand owner...
